NITRO COLD BREW COFFEE AND NITRO LATTE’S AS NEW TREND FOR SUMMER
Nitro cold brew coffee, introduced in the mid-2010s, has seen a meteoric rise in popularity within coffee shops globally. Its unique selling point lies in the infusion of nitrogen gas, which imparts a silky smooth texture and a frothy, beer-like head, distinguishing it from traditional cold brews. Coffee shops, ranging from local independents to global chains like Starbucks, have adopted nitro cold brew as a staple, driven by its novelty, the sensory experience it offers, and its appeal as a visually striking, Instagram-worthy beverage.
YOUNG ADULTS AS MAIN TARGET
Young adults, particularly those within the millennial and Gen Z demographics, have been instrumental in propelling nitro cold brew to trend status. Their preferences for innovative, quality coffee experiences, coupled with an emphasis on aesthetics for social media, have made nitro cold brew a favored choice. Additionally, the health-conscious tilt in these demographics finds alignment with nitro cold brew’s lower acidity and calorie content compared to traditional coffee drinks. The trend is also bolstered by the demographic’s interest in sustainable and artisanal food and drink options, positioning nitro cold brew not just as a beverage but as an experience and a lifestyle choice.
Creation with Milk and Plant-Based Alternatives
The versatility of nitro cold brew extends to its pairing with milk and plant-based milk alternatives, broadening its appeal. When mixed with dairy milk, it takes on a creamier texture and a balanced taste, catering to traditional coffee drinkers. However, the recent surge in popularity of plant-based diets has seen a significant shift towards using almond, oat, soy, and coconut milks. These alternatives not only cater to dietary restrictions and preferences but also enhance the flavor profile of nitro cold brew, with oat milk, in particular, being praised for its creamy consistency and ability to complement the coffee’s natural flavors.
An example of this popularity is the EHL (Lausanne Hospitality School) where Nitro cold brew recipes exist since last year with an extremely high demand, especially for Nitro Latte’s.